Authors: BAYRAK MEYDANOĞLU ELA SİBEL, HURMACI ÖMER, Type: Volltextpapier, Event Name: 9th Global Business Research Congress, Event Start Date: 15/06/2023, Event End Date: 15/06/2023, Number of Authors: 2, Language: Englisch, Publication State: Published, Published Date: 01/09/2023, Volume: 17, Special Issue: Not Exists, Page: 68-72, Doi: 10.17261/Pressacademia.2023.1755, ISSN: 2459-0762, Access Type: Printversion+Elektronisch, Article Link: http://www.pressacademia.org/archives/pap/v17/10.pdf , Country: TURKEY, City: İstanbul, Subject Matter Knowledge: Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Yönetim Bilişim Sistemleri>Dijital Dönüşüm,
Authors: BOTTS MORITZ MARTIN, HURMACI ÖMER, Chapter Name: How Would you Like your (Sustainability) Influencer?: A Cross-Cultural Discrete Choice Experiment on Preferred Influencer Characteristics, Type: wissenschaftliches Buch, Number of Authors: 2, Editor: Şahin Fatih, Söylemez Cevat, Language: Englisch, Contribution Level: Kapitel, Publisher: IGI Global, Page: 235-258, ISBN: 9798369315941, Access Type: Printversion+Elektronisch, Access Link: https://www.igi-global.com/book/navigating-shifting-landscape-consumer-behavior/329167, , Country: UNITED STATES OF AMERICA, City: Hershey, Subject Matter Knowledge: Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Pazarlama>Tüketici Davranışları>Dijital Pazarlama>Sosyal Pazarlama ve Sürdürülebilirlik,