Lecturer
Mustafa Murat CERİT
Faculty of Economic and Administrative Sciences
Business Administration
SHORT CV
Education
İSTANBUL TEKNİK ÜNİVERSİTESİ
SOSYAL BİLİMLER ENSTİTÜSÜ, İŞLETME (DR)
Universitaet Bremen
İSTANBUL ÜNİVERSİTESİ
İŞLETME FAKÜLTESİ, İŞLETME BÖLÜMÜ
Academic Titles
TÜRK-ALMAN ÜNİVERSİTESİ, TÜRKİYE
İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
ACADEMIC STUDIES
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International
(2025) Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
Authors: CERİT MUSTAFA MURAT, KARAOSMANOĞLU ELİF, Index Type: ESCI: Emerging Sources Citation Index, Type: people.with_referee, Journal Name: Management & Marketing, Number of Authors: 2, Month: Juni, Language: Englisch, Volume: 20, Issue: 2, Page: 22-45, Doi: 10.2478/mmcks-2025-0009, ISSN: 1842-0206, Access Type: Elektronisch, Article Link: https://sciendo.com/article/10.2478/mmcks-2025-0009 , Subject Matter Knowledge: Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Pazarlama>Pazarlama İletişimi, Article Type: Originalartikel,
National
(2021) A Theoretical Discussion on Marketing Agility and Adaptive Marketing Capabilities in Regard to Firm Performance
Authors: CERİT MUSTAFA MURAT, KARAOSMANOĞLU ELİF, Index Type: İlgili alanda önde gelen ülkelerin hakemli bilimsel/mesleki dergilerinde yayımlanmış tam makale, Type: people.with_referee, Journal Name: Pazarlama Teorisi ve Uygulamaları Dergisi, Number of Authors: 2, Month: Dezember, Language: Englisch, Volume: 7, Issue: 2, Page: 129-147, Doi: 10.15659/patu.7.2.058, ISSN: 2149-2638, Access Type: Elektronisch, Article Link: http://www.betadergi.com/patu/yonetim/icerik/makaleler/88-published.pdf , Subject Matter Knowledge: Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Pazarlama>marketing capabilities,adaptive marketing capabilities, Article Type: Originalartikel,