Lecturer
Mustafa Murat CERİT
Faculty of Economic and Administrative Sciences
Business Administration
SHORT CV
Education
İSTANBUL TEKNİK ÜNİVERSİTESİ
SOSYAL BİLİMLER ENSTİTÜSÜ, İŞLETME (DR)
Universitaet Bremen
İSTANBUL ÜNİVERSİTESİ
İŞLETME FAKÜLTESİ, İŞLETME BÖLÜMÜ
Academic Titles
TÜRK-ALMAN ÜNİVERSİTESİ, TÜRKİYE
İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
ACADEMIC STUDIES
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International
(2025) Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
Authors: CERİT MUSTAFA MURAT, KARAOSMANOĞLU ELİF, Index Type: ESCI: Emerging Sources Citation Index, Type: people.with_referee, Journal Name: Management & Marketing, Number of Authors: 2, Month: Juni, Language: Englisch, Volume: 20, Issue: 2, Page: 22-45, Doi: 10.2478/mmcks-2025-0009, ISSN: 1842-0206, Access Type: Elektronisch, Article Link: https://sciendo.com/article/10.2478/mmcks-2025-0009 , Subject Matter Knowledge: Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Pazarlama>Pazarlama İletişimi, Article Type: Originalartikel,
National
(2021) A Theoretical Discussion on Marketing Agility and Adaptive Marketing Capabilities in Regard to Firm Performance
Authors: CERİT MUSTAFA MURAT, KARAOSMANOĞLU ELİF, Index Type: İlgili alanda önde gelen ülkelerin hakemli bilimsel/mesleki dergilerinde yayımlanmış tam makale, Type: people.with_referee, Journal Name: Pazarlama Teorisi ve Uygulamaları Dergisi, Number of Authors: 2, Month: Dezember, Language: Englisch, Volume: 7, Issue: 2, Page: 129-147, Doi: 10.15659/patu.7.2.058, ISSN: 2149-2638, Access Type: Elektronisch, Article Link: http://www.betadergi.com/patu/yonetim/icerik/makaleler/88-published.pdf , Subject Matter Knowledge: Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Pazarlama>marketing capabilities,adaptive marketing capabilities, Article Type: Originalartikel,
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International
Text Mining Applications to Brands’ Social Media Messages Pre-, During and Post-Pandemic
Authors: CERİT MUSTAFA MURAT, KARAOSMANOĞLU ELİF, Type: Volltextpapier, Event Name: European Marketing Academy 15th Regional Conference, Event Start Date: 25/09/2024, Number of Authors: 2, Language: Englisch, Publication State: Published, Published Date: 25/09/2024, Special Issue: Not Exists, Page: 1-10, ISSN: 2709-1589, Access Type: Elektronisch, Article Link: https://proceedings.emac-online.org/index.cfm?abstractid=R2024-122611&Text%20Mining%20Applications%20to%20Brands%E2%80%99%20Social%20Media%20M , Country: PORTUGAL, City: Lizbon, Subject Matter Knowledge: Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Pazarlama>Dijital Pazarlama>Pazarlama Araştırmaları>Pazarlama İletişimi,
National
Metin Madenciliği ile Markaların Sosyal Medya Mesajlarının İncelenmesi: Pandemi Öncesi, Sırası ve Sonrası Dönemi Kapsayan Bir Araştırma
Authors: CERİT MUSTAFA MURAT, KARAOSMANOĞLU ELİF, Type: Volltextpapier, Event Name: 27. Pazarlama Kongresi, Event Start Date: 30/05/2024, Event End Date: 01/06/2024, Number of Authors: 2, Language: Türkisch, Publication State: Published, Published Date: 16/08/2024, Special Issue: Not Exists, Page: 423-437, Access Type: Elektronisch, Article Link: http://pazarlama.org.tr/ppadpk-2024/uploads/files/27.%20Pazarlama%20Kongresi%20Bildiri%20Kitab%C4%B1%281%29.pdf , Country: TURKEY, City: Erzurum, Subject Matter Knowledge: Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Pazarlama>Pazarlama İletişimi>Pazarlama Araştırmaları>metin madenciliği,COVID-19,
Thematic Analysis of Brand Response Strategies of Organizations to COVID-19 Based on SCCT and Message Framing
Authors: CERİT MUSTAFA MURAT, KARAOSMANOĞLU ELİF, Type: Volltextpapier, Event Name: 26. Pazarlama Kongresi, Event Start Date: 23/06/2022, Event End Date: 25/06/2022, Number of Authors: 2, Language: Englisch, Publication State: Special Issue: Not Exists, Access Type: Elektronisch, Article Link: http://www.pazarlama.org.tr/ppadpk-2022/ , Country: TURKEY, City: Kırşehir, Subject Matter Knowledge: Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Pazarlama>Pazarlama İletişimi>Pazarlama Araştırmaları>Ürün ve Marka Yönetimi,
A Theoretical Discussion on Marketing Agility and Adaptive Marketing Capabilities in Regards to Firm Performance
Authors: CERİT MUSTAFA MURAT, KARAOSMANOĞLU ELİF, Type: Volltextpapier, Event Name: 25. Pazarlama Kongresi, Event Start Date: 30/06/2021, Number of Authors: 2, Language: Englisch, Publication State: Published, Published Date: 30/06/2021, Special Issue: Not Exists, Access Type: Printversion+Elektronisch, Article Link: http://pazarlama.org.tr/ppadpk-2021/index.php?menu=577 , Subject Matter Knowledge: Sosyal, Beşeri ve İdari Bilimler Temel Alanı>Pazarlama>Ürün ve Marka Yönetimi>Uluslararası Pazarlama>çeviklik,agility,pazarlama yetenekleri,
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(2022) Türk-Alman Üniversitesi Dijital Dönüşüm Mükemmeliyet Merkezi
Project State: in Bearbeitung, Project Budget: 3000000, Currency: Turkish Lira, Type of Project: Position in the Project: Asisstent Projekt Koordinator,